Creative Brief – Logo & Branding

The following questions are designed to help me clearly understand your business and audience, and to create a concise set of design objectives. The answers given will ensure I design a logo that targets the correct market and broadcast the right message. Give as much information as you can but feel free to leave some space empty if you are not sure or if you have no preference (designer’s choice).

Short description of your product and/or services. Mission/vision.
Objectives, strategies for success, biggest obstacle to success.
Target audience and all relevant characteristics (Age, Industry, gender, Income, Buyers types, Key motivations)
Companies with similar focus
Look and feel (Tone, Personality, Color scheme)