Creative Brief – Website

Existing or desired
Objectives, mission/vision, current situation
Objectives, strategies for success, biggest obstacle to success
Target audience and all relevant characteristics (Age, Industry, gender, Income, Buyers types, Key motivations)
What you want your audience to remember & what you want them to do.
Look and feel (Layout, Tone, Personality, Color palette, Other websites you like)
Companies with similar focus
Page and sub-pages titles and structure